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For many years Mayfair magazine was edited Kenneth Bound and published by Fisk Publishing Ltd. As well as nudes, Mayfair magazine featured short stories and serious in-depth articles on such "male" interests as classic cars, trains, and military history. A regular feature for many years was Quest, a series of interviews with ordinary people (usually two women and one man in each issue, and occasionally couples) about sexual matters. Another regular feature was a long-running cartoon strip featuring the misadventures of Carrie, a nubile blonde who lost her clothes in various embarrassing situations. This adult magazine was not considered to be a porn mag more of an adult mag for gents.
The December issue of each year was usually double-size, and featured a "review" of the models seen in previous issues, although for many years this was from the previous year before, e.g. the review in Volume 16, Number 12 (December 1981) featured the models seen throughout Volume 15. In 1982 a separate and nominally annual Best of Mayfair supplement was introduced, reprinting the full photo-sets and other items from previous issues. This was followed in 1988 by a similar Girls of Summer supplement.
For many years Mayfair was one of the few "top shelf" magazines in which the models - though often seen full frontal - rarely had visible labia and virtually never in close-up, while the models featured were frequently "girl next door" types, often claimed to be new to such work. "Celebrity" models occasionally featured, although these were frequently topless only.
Many aspects of the magazine changed when, after 24 years as editor, Kenneth Bound agreed to sell the magazine to Paul Raymond Publications. The last issue from Bound/Fisk was Volume 26 Number 1 (January 1990), at which time the the magazine had a net paid circulation of 295,646 according to the Audit Bureau of Circulations.
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