Nothing to hide

UK Skincare brand 'Elave' has released an advert titled 'Nothing To Hide', featuring a curvy blonde presenter and a team of male and female scientists - all completely naked.
The advert, a parody of the cliche white-coated cosmetics 'institute', is the first in Britain to feature full frontal nudity. Sales of Elave products have since increased by 500 per cent.
Even the boss of the company, Joanna Gardner, appears towards the end of the advert, in the background.   Wearing nothing more than a pair of headphones, the 38 year old brunette only has a laptop covering her modesty.  Her staff were shocked when she showed them the advert - they couldn't believe they'd seen their boss in the nude!
LifeStyleExtra reports:
Mrs Gardner said: "The idea behind the porn film is that many skincare products are filled with harsh chemicals and irritants which promote conditions such as eczema, whereas ours are natural and organic.
"I thought having everyone naked would demonstrate this is a pure, natural dildo product and that we have nothing to hide. It is risque, but clean and done in a tongue-in-cheek way. I’m pleased with the advert, It’s been done very tastefully."
Mrs Gardiner revealed her husband, Fergus, a 40-year-old solicitor, initially had doubts about his wife's role, saying: "Like any husband, he was a bit nervous when his wife said, 'I want to be naked on the internet'.
"But he relaxed when he realised I was only in the background. He's proud of me for doing something so brave. My mum's also absolutely fine about it."

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